This past weekend, I attended the Rally to Restore Sanity (and/or Fear), hosted by Jon Stewart and Stephen Colbert. It was an incredible experience, and perhaps one monumental to the direction of this country as over 200,000 individuals attended to support a cause not [directly] related to politics. The crowd in attendence was diverse – I was expecting a fairly young bunch but was pleasantly surprised to see much more than the 18-35 age demographic. There were plenty of folks older than 35 and many had brought their children with them. While this astounding rally was not a political one, it did relate strongly to the foundations of our democratic government, particularly to free speech.
The First Amendment of the US Constitution ensures the freedom of press. This is important in ensuring transparency in government and industry affairs. In essence, this permits anyone to call out these institutions on any fishy matters. Unlike in countries such as China or North Korea, you can bad mouth the government and not end up being taken away by the police. Instead, such coversation is actually encouraged in the US and we have a well paid [and listened to] media that is assigned the role of doing this. The very purpose of the media is to inform the citizenry, covering organizations and institutions such as government and business.
Despite fitting this definition, our present media machine is barely useful and perhaps even dangerous. It is full of noise – instead of providing useful information that we Americans can act upon, it tells us all the things to be afraid of, often unnecessarily so. It tells us the extreme points of view and that the country is divided among issues. The truth lies somewhere in the middle, pun intended, where most Americans are simply busy people that want a better country for everyone and are willing to compromise on issues to foster progress.
Although a significant part of our mass media is broken, there is much hope for it. Jon Stewart and Stephen Colbert are not merely political satirists – they are also the most influential journalists of this generation. Yes, journalists. They have stepped up to do the job that the rest of broadcast media has blatantly failed at doing. The hundreds of thousands of rally attendees understand this on some level, many unconsciously. And plenty clearly know what this is all about, as one rally member’s sign cleverly stated, “I get my news from Comedy Central and my comedy from Fox News.” Equally interesting is that the mainstream media didn’t understand that the Rally to Restore Sanity (and/Fear) was in fact about them, as this article [and the laughable videos of CNN, NBC, and Fox embedded] articulates.
Aside from Stewart and Colbert, the internet itself has proved to be a fantastic tool in reinforcing the First Amendment. Blogs provide a world of information in a globally accessible domain. The thoughts I share in this very post will reach more people than ever possible just a few years ago.
Transparency is not only important for the American people, but also for politicians. I believe that most government officials truly want to stand up for their official constituents (as in people, not corporations) and make the country a better place for everyone. But there are plenty of politicians that use the lack of transparency to push their own agendas forward at the cost of the American people. Likewise, insidious corporations will push for their interests when their actions can’t be unveiled. However, we’re at a transition point, and one that’s for the better. We are reversing the consolidation of media. We have better tools than ever before to allow for transparency. A better world for Americans will prevail so long as we let useful media restore our sanity and prevent overblown media from keeping the fear alive.
Have you noticed how deceptive advertising is? Breakfast cereal companies make health claims on their products – very misleading. Website ads purport weight-loss miracles – complete scams. Trickery appears to be all over our communication mediums. It’s so commonplace that we might accept it as a normal part of society. We seem to tune it out often enough. But there’s just so much manipulation, bringing us closer to non-human animals and turning back the the clock on our evolutionary progress.
Think, in all of the animal kingdom, humans are the only species to have an incredibly extensive communication system. Language (a technology built into us that we often take for granted) in humans greatly surpasses that of any other creature. There’s a simple answer as to why no other creature engages in this: manipulation. If any information can be spread, then false information can be spread. In non-human animals, spreading false information is a good strategy as there is always competition with others. This is why non-human animals don’t evolve strong communication (except in the case of closely related individuals where we do see some level of communication). Humans are unique in their ability to suppress these conflicts of interest and because of this, they assured that information communicated wasn’t malicious information, at the time elite communication evolved. (For a full detailing our our language history, see Chapter 9, Voices from the past: The evolution of ‘language’, in Death from a Distance)
Back to contemporary society, we see that manipulation is everywhere. The ancient condition that allowed elite communication to sprout is terribly disrespected. Today, we’re constantly exposed to deceptive information. A big problem is that much our mental mechanisms are too trusting and leave us open to manipulation. Another is that companies can get away with misleading people, and they’ll do it because it’s in their interest to do so. In the ancient condition, there were enforcement mechanisms to prevent the dissemination of bad information. We don’t have a very good system in place for that now. We need better enforcement on misleading advertising. We, as a whole, would be living much better lives with the absence of manipulative information.
We’re blessed with the incredible technology of elite communication. If it isn’t used mindfully, it will go to waste. It will be ignored. It has already happened to some degree. And where it hasn’t, often lie the victims of manipulation.
While much advertising in general is chock full of irony and deception, a high profile event such as the Super Bowl deserves some special attention.
First up, we have a Snickers ad where taking a bite out of a candy bar transforms you from a weakly granny (literally) to a young man proper for tackle football. The ad is correct in stating that “you’re not you when your hungry” but what does this say about our society? That we should eat candy bars when going out to play football because we don’t have the understanding to eat a decent breakfast? And I’m sure that a candy bar will go a long way to power a football-playing body. It probably works as well as McDonald’s for a slam dunk contest.
Next is one of the several ads by Doritos where a man crams a handful of the chips (from the looks of it, about 1/2 a serving size which is 75 calories) in a gym! It’s just totally absurd. Now I know what you’ll tell me, that it’s just a commercial and one that’s supposed to be absurd. Still, the image is disgraceful to gym rats and I find it frightening that it doesn’t seem completely implausible.
The greatest irony goes to the CBS ad on women’s heart disease awareness. The ad itself is a good public service announcement. However, I find it outrageous to see this message from CBS after seeing ads from Snickers, McDonald’s, Taco Bell, and several by Coca-Cola and Denny’s. Those last ads, by the way, were to inform us that Denny’s is giving away free Grand Slam Breakfast meals (that’s two eggs, two sausages, two pieces of bacon, and two pancakes). I’m sure your heart will appreciate that. And thank you CBS for letting us know that you care about women’s heart health.
Am I reading too much into this? Or do you also see the ridiculous ironies present in these ads?